View source for Beton Records

{{Article
| status       = INFOBOX
| maintainer   = JoelDSmith
}}

{{Infobox
| name               = Beton Records
| local name         = Beton Records
| website            = https://betonrecords.bandcamp.com/
| founded by         = Mare Godnjavec
| |accounts=
https://www.facebook.com/BetonLabel/?ref=page_internal
https://www.youtube.com/channel/UCWI0lXlHKeQrnacxiFBqzdQ
https://www.instagram.com/betonrecordz/?hl=en
}}

 
{{Teaser|

[[Beton Records]] is a Ljubljana-based record label specialising in experimental/abstract hip-hop and electronic beats, founded in [[Established::2010]] by [[Mare Godnjavec]] (aka [[Mare Godnjavec|Jizah]]), a key figure in the Slovenian hip-hop scene of the last 20 years. Godnjavec doubles as PR and marketing manager of [[Nika Records]], the official Slovenian licensee of Warner Records.
}}

The label provides a platform to homegrown artists working from, across and in some sense against hip-hop. Godnjavec's stated impatience with contemporary hip-hop, which he feels has become a generic pastiche of past glories in search of YouTube traffic, has led to the creation of a small roster that includes some of the country's brightest and best-known representatives of the broader but more abstract urban music scene.

These include [[N'toko]], whose ''Parada ljubezni'' was one of the label's first releases back in 2010 and has since become a key point of reference for Slovenian hip-hop; [[Blaž]], whose concept album ''Steven'' from 2018 perhaps best expresses the various intersections at which the label stands (hip-hop, abstract beats, soundtrack); the more ambient-minded [[.cunfa]] (''Obsolete'', 2016); [[Mito]] (the witty street stylings of ''Bratstvo and Estradstvo'', 2017) and veteran genre-hoppers [[Moveknowledgement]], whose ''Pump Down!!!'' came top of the [[Radio Študent]] end-of-year best record poll in 2011.

After a break of almost two years, Beton spent 2020 releasing the Be10n singles series to mark the label's 10th birthday.

==Selected discography==

* ''Steven'', Blaž (2018)
* ''Bratstvo in Estradstvo'', Mito (2017)
* ''Scrap Metal'', Šuljo (2017)
* ''Obsolete'', .čunfa (2016)
* ''Don't Listen To This'', Blaž (2016)
* ''The b Of'', Blaž (2014)
* ''See'', Moveknowledgement (2014)
* ''Pump Down!!!'', Moveknowledgement (2011)
* ''Parada ljubezni'', N'toko (2010)

==See also==

* [[Nika Records]]


==External links==

* [http://www.sigic.si/-preseneti-samega-sebe-preden-te-presenet-kdo.html Interview with Mare Godnjavec, April 2020] in Slovenian 
* [https://www.youtube.com/watch?v=IdqN3menTnI Blaž, ''Steven'' (full album video)]
* [https://www.youtube.com/watch?v=4ybY8cJCmi4 N'Toko, "Gorenje", Be10n release, July 2020]


[[Category:Music publishers]]
[[Category:Music]]
[[Category:Updated 2020]]