Celje Tourist Association was established in 1871 with around 500 members, and for over 130 years it has taken care of Celje's parks, castles and other precious Celje heritage sites. The organisation organises a traditional Medieval Day at Celje Castle, known since 2003 as Under the stars of Celje Counts. In August 2002 the 'Celjani' Medieval Group was formed under its auspices to foster the medieval tradition. The Celje Tourist Association issues the newsletter The Beautiful City, which is 40 years old. It also confers the Rose Award on people who keep their premises neat and clean.
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