Golden Drum Advertising Festival of New Europe

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Contact info
Zlati boben, Oglaševalski festival nove Evrope
http://www.goldendrum.com
info@goldendrum.com
Rimska cesta 6, SI-1000 Ljubljana
Phone386 (0) 838 493 24
RegionSI-1
Organised bySlovene Advertising Chamber
 Paideia d.o.o.
Frequencyannual
Festival dates13.10.2015 - 16.10.2015
18.10.2016 - 21.10.2016
18.10.2017 - 20.10.2017
17.10.2018 - 19.10.2018
16.10.2019 - 18.10.2019
Mojca Briščik, Executive Director
mojca.briscik@goldendrum.com
Madea Mojca maMjhen, Executive Director
mojca.majhen@goldendrum.com
Kristina Bogataj, Programme Director
kristina.bogataj@goldendrum.com
Online accounts:
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Established in 2004 the Golden Drum Advertising Festival of New Europe is one advertising's biggest and most important events, a juncture between creativity and different cultures. The annual event is held in Portorož and consists of a colourful programme with lectures by the most acknowledged international professionals and world stars in the advertisement industry. Since 2001 it has also included the Media Meeting, which features a competition on the most creative use of media and culminates in the presentation of the Golden Drum Media Award, with live presentations of the entries. The festival also offers the business floor ProExpo Club for advertising agencies to present the latest achievements in their work in front of the main event hall of the Golden Drum Congress Centre.


In 2007 the Golden Drum joined the newborn Intercontinental Advertising CUP, the first global advertising competition that rewards big local ideas. Short-listed entries from the Golden Drum Festival, together with finalists from ADFEST, FIAP, and ADC*E have the exclusive right to compete for the Grand CUP Award. The Intercontinental Advertising CUP ceased with its activities in 2014.

Competition

The festival's focus is the Golden Drum competition for many awards, among them also the Golden Drum Award, the Golden Watch, and the Golden Rose Award. The official competition in many different groups and categories is open to all agencies, advertisers and other parties involved in marketing communications in the countries of New Europe: Albania, Austria, Azerbaijan, Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Egypt, Estonia, Finland, Georgia, Greece, Hungary, Israel, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.

In the last years the selected competition groups have opened to countries outside New Europe as well. The Off Drum presents additional competitions, open to anyone.

In 2009 the new competition group Public Relations (PR) opened, the finalists of all Golden Drum competition groups and categories also got a chance to compete in the Best Act Awards Competition, judged by the clients' jury.

Golden Drum New Europe

The Golden Drum New Europe competition is open to all agencies, advertisers, clients, design or production houses, TV broadcasting or media companies and others involved in the creation or production of marketing communications, registered in the countries of New Europe. Entrants from the New Europe competed in the following groups: Film (TV, Promo, Internet), Press, Outdoor, Radio, and together with other competitors in the groups of the Golden Drum Open Competition: Design & Art Direction, Interactive, Media, PR, and Advertising campaigns.

Golden Drum Open

The Golden Drum Open competition has no geographical boundaries; entrants compete in the following groups: Design & Art Direction, Interactive, Media, PR, and Advertising campaigns.

Off Drum

The Off Drum Competition with no entry fee is open to everyone regardless of their professional status, age, or nationality. The 2009 creative briefs were given for the competition for the best and most creative poster Birdwatching, a competition for a short copy I Feel Slovenia – Slovenia for you, a competition of movies made with a mobile phone Blue Tooth, and a special competition in the field of Public Relations dedicated to students What is PR?. A unique creative happening was the "Studio Drum" live cinematic advertising workshop with film directors filming a creative cinematic idea on a given topic.

Awards

The Golden Drum Grand Prix is the award for the best entry in Film, Press, Outdoor, Radio, Design & Art Direction, Interactive, Media, and Public Relations. The Golden Drum Award is granted to the winning entry in each category. The second best entry in each category receives the Silver Drum Award.

The Golden Watch is granted to the creative directors of the best ads competing in the group Advertising Campaigns.

In 2009 the Best Act Award for outstanding ideas that make us change the way we think, feel, and act, was presented for the first time by the special clients' jury. The Golden Winged Nike is granted for best act and the Silver Winged Nike for second best act.

The Production House Award awards the most successful production house that obtains the highest score for entries in group Film.

Since 2009 the Golden Net has been awarded to the agency network from New Europe that obtains the highest score for entries in the Golden Drum competition.

The Golden Rose Award is bestowed to the best agency of the New Europe Competition that obtains the highest score for entries in all of the festival competitions.

See also


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