Launched with urban reinvigoration plans in mind, Pisana Loka used to be just a series of music concerts in the city centre. In 2011 (and later in 2013, 2014, 2015 and 2016), the festival organisation was handed over to Zavod O, a cultural association run by local youth, and its ambitions noticeably rose. The festival started to connect various local institutions, groups, and actors, from local skateboarders to the pensioners society, the Ivan Tavčar Public Library, scouts, student organisations, and various local cultural enthusiasts and associations.
Since 2017 the festival has been coordinated by the Škofja Loka Municipality. The number is events is growing.
Pisana Loka has hosted bands such as Laibach, Bakalina, Uršula Ramoveš in Fantje z Jazbecove grape, Katarina Juvančič & Dejan Lapanja, Vasko Atanasovski Trio, Dan D, Joe Cocker Tribute, Jan Plestenjak, Hamo & Tribute 2 Love – all in all, a varied line-up that joins alternative musicians with big pop acts.
The festival presents also numerous theatre and street theatre performances, workshops and other events that actively try to engage the local and regional population.