International Festival of Creativity Golden Drum
In 2007 the Golden Drum has joined the newborn Intercontinental Advertising CUP, the first global advertising competition that rewards big local ideas. Short listed entries from the Golden Drum Festival, together with finalists from ADFEST, FIAP, and ADC*E have the exclusive right to compete for the Grand CUP Award.
Competition
The festival's focus is the Golden Drum competition for many awards, among them also the Golden Drum Award, the Golden Watch, and the Golden Rose Award. The official competition in many different groups and categories is open to all agencies, advertisers and other parties involved in marketing communications in the countries of New Europe. In the last years the selected competition groups have opened to countries outside New Europe as well. The Off Drum presents additional competitions, open to anyone.
In 2009 the new competition group Public Relations (PR) has opened, the finalists of all Golden Drum competition groups and categories have got also a chance to compete in the Best Act Awards Competition, judged by the clients' jury.
Golden Drum New Europe
The Golden Drum New Europe competition is open to all agencies, advertisers, clients, design or production houses, TV broadcasting or media companies and others involved in the creation or production of marketing communications, registered in the following countries: Albania, Austria, Azerbaijan, Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Egypt, Estonia, Finland, Georgia, Greece, Hungary, Israel, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Tajikistan, Turkmenistan, Ukraine and Uzbekistan. Entrants from the New Europe competed in the following groups: Film (TV, Promo, Internet), Press, Outdoor, Radio, and together with other competitors in the groups of the Golden Drum Open Competition: Design & Art Direction, Interactive, Media, PR, and Advertising campaigns.
Golden Drum Open
The Golden Drum Open competition has no geographical boundaries; entrants compete in the following groups: Design & Art Direction, Interactive, Media, PR, and Advertising campaigns.
Off Drum
The Off Drum competition with no entry fee is open to everyone regardless their professional status, age, or nationality. The 2009 creative briefs were given for a competition for the best and most creative poster Birdwatching, a competition for a short copy I Feel Slovenia – Slovenia for you, a competition of movies made with a mobile phone Blue Tooth, and a special competition in the field of Public Relations dedicated to students What is PR?. A unique creative happening was the Studio Drum live cinematic advertising workshop with film directors filming a creative cinematic idea on a given topic.
Awards
The Golden Drum Grand Prix is award for the best entry in Film, Press, Outdoor, Radio, Design & Art Direction, Interactive, Media, and Public Relations. The Golden Drum Award is granted to the winning entry in each category. The Silver Drum awards the second best entry in each category.
The Golden Watch is granted to the creative directors of the best ads competing in the group Advertising campaigns.
In 2009 The Best Act Award for outstanding ideas that make us change the way we think, feel, and act, was presented by the special clients’ jury for the first time. The Golden Winged Nike is granted for best act and the Silver Winged Nike for second best act.
The Production House Award awards the most successful production house that obtains the highest score for entries in group Film.
The Golden Net is since 2009 awarded to the agency network from New Europe that obtains the highest score for entries in the Golden Drum competition.
The Golden Rose Award is bestowed to the best agency of the New Europe Competition that obtains the highest score for entries in all of the festival competitions.
See also
External links
- Golden Drum website (in English)
- Golden Drum on Facebook
- Golden Drum on Twitter
- Article on the Festival featuring Jure Apih by Polona Prešeren (pdf), Sinfo Magazine (in English, pp. 40-42)
- Golden Drum 2009 report
- Golden Drum 2008 report