Regional development agency ROD Ajdovščina was established in 1999. Its mission is to support entrepreneurship, rural development, tourism, and environmental care in the Vipava valley. To achieve this goal, the agency provides information on various local and international public calls, helps with the application procedures, advises micro, small and medium-sized companies, organizes regional meetings and works to connect the four aforementioned sectors. It also participates in international projects itself. One of such projects is GELATOn the ROAD which aims to create the first European Gelato Road aimed at promoting and preserving local cultural heritage and identity.
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