Slovene Advertising Festival (SOF)
|Slovenski oglaševalski festival (SOF)|
|Letališka cesta 35, SI-1000 Ljubljana|
|Phone||386 (0) 1 439 6050|
|Organised by||Slovene Advertising Chamber|
|Festival dates||26.3.2015 - 27.3.2015|
7.4.2016 - 8.4.2016
6.4.2017 - 7.4.2017
12.4.2018 - 13.4.2018
11.4.2019 - 12.4.2019
2.4.2020 - 3.4.2020
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SOF has its roots in the Yugoslav propaganda film festival in Portorož. As a Slovenian festival, it established itself in 1991 under the auspices of the Golden Drum Advertising Festival of New Europe, which developed into an international festival of creativity, while SOF became an independent central event of the advertising profession in Slovenia.
SOF marked its 25th anniversary in 2016, featuring more than 300 ads in the competition programme. "Only good stories survive," was the festival's slogan that year; and the organisers used the opportunity to say that the festival offers "exceptional stories which have and will continue to survive".
SOF's comprehensively designed congress program opens a discussion on topical professional issues and enables the exchange of knowledge, experiences, ideas and views on the further development of the profession. SOF therefore rewards and promotes creativity and entrepreneurship and brings new knowledge. With its professional program and competition, it significantly influences the development of the Slovenian advertising profession, and examines its role in the wider society.
The competition and awards
SOF Advertising Awards are an important aspect of the festival, though its general significance has a much broader scope. The festival’s extensive overview and appraisal of current advertising practice allows it to spread awareness and raise the bar on the standards of advertising in Slovenia. With its rich congress programme, SOF also represents an important forum and meeting point for new ideas, knowledge and professional education within the entire field of marketing communications. SOF is visited by an average of 900 participants of various profiles, among them are agency representatives, media professionals and advertisers, as well as participants from supporting industries, and students.
The SOF Jury assesses the entries to festival competition programme and announces its winners, the prime examples of Slovenian advertising. Awards are awarded at an Awards & Closing Gala Ceremony.
In 2019, SOF significantly restructured the competition programme, which remained relatively consistent for the 2020 edition.
The 2020 (29th) edition of SOF was characterized by reliable, meaningful and meaningful communication methods and approaches that enhance brand recognition and the role of brands and add value to them. It looked for ways to create a communication ecosystem that is acceptable and targeted to all stakeholders (advertisers, agencies, media and also consumer).
SOF Awards are bestowed upon the participants in 15 general categories:
- K1 Film
- K2 Press & publications
- K3 Ambient communications
- K4 Sound
- K5 Web & mobile communications
- K6 Integrated communications
- K7 Design
- K8 Craft excellence
- Z1 Activation
- Z2 Brand management
- Z3 Reach
- Z4 Innovation
- Z5 Branded content
- Z6 Social good
Entries are judged by an expert jury, made up of top experts in their fields.