Grand CUP Award
The trophy
The trophy of the CUP Awards is a cup made of stainless steel with the engraved name of the winner and names of the jury members. The visual identity of the cup was designed by Matevž Medja, and the trophy by Miha Klinar, Gigodesign.
Awards
The judging process structure slightly differs from other festivals. All entries are grouped in 19 Best of Products & Services categories and at first judged regardless of their initial media appearance. In the second group, Best of Media, the jury selects the best work regardless of its product or service category. In the third group, Best of Admaking, craft skills are awarded. The best overall work is granted the Grand CUP.
The entries for the Best of Media Awards compete in the following categories: Film; Radio; Press; Outdoor; Interactive; One2One; Publications; Installation; and Media Innovation.
The Best of Admaking Awards are divided into the categories: Best Use of Local Culture; Best Universal Idea created in a Local Market; Best Integration of a Global Idea into a Local Culture; Best of Strategy; Most Insightful Idea; Best of Crafting (Award for Agency and Award for Production Community); Best Use of Technology; Best of Design; and Best Campaign.
The Grand CUP Award is bestowed for the best of all Cups.