With a specialised gallery for photography (the Stolp Photogallery) and the very active Photoclub Maribor (operating since 1949), the festival was a logical next step for the Maribor photographic community.
Set up in order to promote contemporary approaches to photographic creativity, it aims to promote the work of local photographers as well as present those from abroad. It is thus allowing for the wider audience to better understand and know photographic art and craft, especially in light of the visually saturated everyday culture of today.
The festival presents photographers of different generations, perspectives and aesthetic preferences. It has exhibited works by prominent and upcoming photographers like Alexsander Petrosyan (RU), Miroslav Predojevič (RS), Raul Villalba (AR), Tatsuo Suzuki (JP), Salvatore Matarzzo (IT), Borut Krajnc, Borut Peterlin, and Bojan Golčar. The lectures range from those dealing with technical aspects to those that border travelogues.
The festival collaborates with the Stenin Organisation from Russia and Photo Art Budapest, a gallery from Hungary.