The idea for the film festival in Kranjska Gora was born from the desire to revive the local film tradition, dating back to 1951, when the first Slovene feature film for the young audience titled Kekec – which was awarded the Golden Lion Award at the Venice Film Festival in 1952 – was shot in Kranjska Gora. At the same time, the idea for the festival was also motivated by the desire to vitalise Kranjska Gora, known as a winter ski centre, also in the summer, especially with a rich cultural dimension. On the other hand, as Javšnik said, "the growth of such festivals is also a reflection of the disagreement of local environments with the centralisation of cultural contents".
The Kranjska Gora International Film Festival has many special focuses. One is to expand the film culture among children and youth, and for that reason, the organisers dedicate the first three days of the festival to them. The festival section "Homelike" (Domačica) focuses on local film makers, for example, in 2018, this section was dedicated to Boštjan Hladnik, the pioneer of Slovene modernist film. The "Jump over the Fence" section focuses on regional film makers from nearby countries, for example, a special focus on Serbian film production in 2018. The festival also pays great attention to documentary and activist films in the "Look and See" section. The central section is the "Competition", in which both Slovene and international film hits are screened; the festival regularly shows Slovene premieres (for example, 10 films in 2018).
At the festival's final ceremony, the expert jury announces the award for the best fiction and documentary movie.