Founded in 2007 by organizers of the world’s three biggest regional advertising festivals – the Asia Pacific’s ADFEST, the Ibero-American FIAP, and the Golden Drum Advertising Festival of New Europe – the Intercontinental Advertising CUP is not just another awards show; its spirit of "genius loci" makes it truly unique. The work of local festivals with regional judges is judged on a global scale by its local merit, therefore the agencies from different continents are awarded for works that were created specifically for their local cultures. Judged by the most prestigious jury of the advertising world, The Grand CUP Award is one of the toughest awards to win.
The Intercontinental Advertising CUP was launched in the year 2007 in Valencia, Spain as the world’s most innovative global advertising festival, joining its founding members and the ADC*E, Art Director’s Club of Europe. In 2008 The CUP judging took place in Bled, Slovenia. The CUP 2009 awards ceremony planned in Pattaya, Thailand, was due to demonstrations postponed and finally presented in Sarajevo, Bosnia and Herzegovina, in March 2010.
