Grand CUP Award

The CUP Awards are bestowed since 2007 at the Intercontinental Advertising CUP for the best work in each of the 38 categories arranged in three main groups: the Best of Products & Services, the Best of Media, the Best of Admaking. The Grand CUP Award is granted for the most outstanding work, the best of all CUP Awards. Additional award is given to the best Agency of the year.

The mission of the award is affirmation of locally inspired creativity. The international jury consisting of the prominent leaders of advertising industry selects the CUP Awards from the short listed entries from the Golden Drum Advertising Festival of New Europe, ADFEST, FIAP, and ADC*E. The work Pretty Neighbourhood by BBDO Argentina received the first Grand CUP Award in 2007. The 2008 award was given to agency JWT Spain for the campaign La Clave Reserva. In 2009 the Grand CUP was awarded to GT Inc for the video Love Distance.

The trophy of the CUP Awards is the Cup made of stainless steel with the engraved name of the winner and names of jury members. Visual identity of the Cup was designed by Matevž Medja, and the trophy by Miha Klinar, GigoDesign.

Awards

The judging process structure slightly differs from other festivals. All entries are grouped in 19 Best of product and service categories and at first judged regardless of their initial media appearance. In the second group Best of Media the jury selects the best work regardless of its product or service category. In the third group Best of Admaking the craft skills are awarded. The best overall work is granted The Grand CUP.

Best of Products & Services

The Best of Products & Services Awards are granted in selected categories: Best of Food, Best of Beverages, Best of Health and Personal Care, Best of Sports, Best of Fashion and Cosmetics, Best of Luxury Goods, Best of Cars, Best of Other Vehicles and Accessories, Best of Electronics, Best of Travel, Tourism and Transport, Best of Retail, Best of Household Products and Maintenance, Best of Household and Business Appliances, Furnishing and Accessories, Best of Communication Media and Publications, Best of Entertainment, Recreation and Leisure, Best of Corporate, Best of Financial, Best of Public and Private Services, and Best of Social Engagements.

Best of Media

The entries for the Best of Media Awards compete in the following categories: Best of Film Best of Radio, Best of Press, Best of Outdoor, Best of Interactive, Best of One2One, Best of Publications, Best of Installation, and Best of Media Innovation.

Best of Admaking

The Best of Admaking Awards is arranged in categories Best Use of Local Culture, Best Universal Idea created in a Local Market, Best Integration of a Global Idea into a Local Culture, Best of Strategy, Most Insightful Idea, Best of Crafting (Award for Agency), Best of Crafting (Award for Production Community), Best Use of Technology, Best of Design, and Best Campaign.

The Grand CUP

The Grand CUP prize is awarded for the best of all Cups.

Ageny of the Year

The Ageny of the Year Award is granted since 2009. In 2008 a Special award from the Jury was granted instead.

External links

Grand CUP Award

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