VBG Studio

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Visualbraingravity / VBG / Rekreator / Gregor Žakelj
Pod hribom 55, SI-1000 Ljubljana
Phone386 (0) 41 761 089
Founded byVBG d.o.o.
Gregor Žakelj, Art Director

Phone386 (0) 41 761 089

VBG is a graphics and branding design studio based in Ljubljana focused on build brands under their main guideline, which is: "Good design is for good clients."


VBG Studio was founded in 2004 by Gregor Žakelj and his brother Boštjan. With over fifteen years of experience, the studio has an extensive range of creative services, where it prefers to capture brand identities that it can work with as early as product development. They believe in Slovenian products and Slovenian design, which are also exported to the epicenters of world metropolises.

In addition to being the found and art director of VBG, Gregor Žakelj is also the founder of Dimension Two Longboards, and the host of Creative Mornings Ljubljana.

Selected works

Corporate identity for Faculty of Arts, University of Ljubljana, uniting 22 departments of the faculty in their requirements for the visual identity.

New typography for Kul abonma, a subscription package of Ljubljana Puppet Theatre.

Visual identity for the talented National Geographic photographer and a Les Rencontres d'Arles portfolio winner Ciril Jazbec, who travels the world to capture unique stories in a clean style with strong contrasts, while pursuing the traditional harmony. Design was provided by VBG, video was made by, and the letterpress studio is from TipoRenesansa Studio.

For an extensive list of works follow the VBG's work link in External links (below).


The studio has received numerous (around 90 and counting) awards for its work: European Design Award, Golden Drum Award, Slovene Advertising Festival (SOF) Award, Brumen Award, Volvo Design Award, ISPO award, ADC*E, to name just a few.

External links