Difference between revisions of "Golden Drum Award"

Revision as of 15:24, 8 January 2020

The Golden Drum Award is bestowed annually at the Golden Drum Advertising Festival of New Europe for the winning entry in each of the selected categories, arranged in groups that are modified through festival editions to reflect the changes of principles, practices and media used in the world of advertising.

Golden Drum Competition

Golden Drum Competition is shared between 2 sections: Section What and Section Why.

Section What

The key question that the jury is asking is what is outstanding about communication solution in the chosen form and what is the added value of its execution.

The What section primarily focuses on individual works that are moving frontiers in the traditional groups Film, Print, Out of Home, Audio, Digital & Mobile, Design, Innovation and Craft.

Section Why

The key question that the jury is asking is why does the work exist?

Is there a unique reason for product or service invention or introduction, a really brilliant insight, relevant meaning or purpose, the most important driver which helped creative teams to think of a brilliant piece of communication?

The jury observes the communication as a whole from this perspective, so even beautifully crafted communication without a concise answer to Why? doesn’t count. The section questions the end goal of any intervention in the communication landscape by dividing them into the groups listed below.

Group R: Integrated

Integrated communication campaign stretches across several media, at least 3 communication and distribution channels, with the channels being offline or online, mass or direct. Group R is intended for the registration of the most complex and comprehensive communication campaigns with the broadest range of means and venues of reaching the audience.

Group S: Activation

Activation group includes campaigns with two or more communication channels or media, which can be both offline or online. This group is intended for campaigns that directly address and/or activate the audience (consumers or other businesses).

Group T: Brand Building

This group is intended for best practices in managing referential and influential brands – from brands introduction and continuous building to its repositioning. The category Brand Vitality is intended for brands communicating over a certain period (more than 2 years), able to document its consistency.

Group U: Functional Efficiency

Functional Efficiency group is searching for most relevant ideas that connect business strategy with creative strategy and content, ideas that empower business, brand and consumer simultaneously.

Group V: Content

This groups includes campaigns or communication impulses that integrate naturally into existing original content for the purpose of promoting products, services or brands. Impact on the audience is built by creating content that is primarily entertaining, informative or educational, not strictly appearing as advertising or promotion.

Group X: Engagement

This group includes different ways of reaching target audiences and creative implantation of ideas through use of media and data, direct solutions, public and community relations.

Group Y: Genius Loci / Local Spirit

In this group, entries are judged on a basis of understanding the distinctive local spirit as of the home country and showcasing (highlighting) it in the creative strategy and execution.

Group Z: Social Good

This group comprises of individual executions (such as film, radio, press, OOH, digital, mobile, direct) as well as events, social activations and integrated campaigns that deal with social, mental and environmental awareness, traffic safety, diversity and equality, anti-addictions, sustainable development, humanitarian, charity and other public and non-profit or profit communication. The entries are judged on a basis of social relevance of their message and its creative brilliance.

For the 2020 edition of the festival, Local spirit group was renamed into Genius Loci/Local spirit and elevated to a new and highly appreciated award in the region. The award emphasizes and celebrates distinctive cultures. The competition of the festival strives for clarity and relevance in general; therefore, it introduced new groups and renamed some of the existing ones for the 2020 competition.

Golden Drum Awards

All registered entries are reviewed and judged by one of two international juries, comprised especially for the What and the Why section.

By entering the Golden Drum Competition, the participants are competing for the following awards:

Shortlist
Silver Drum
Golden Drum
Grand Prix
The Best of Good
The Best of Genius Loci
The Best of What (chosen among Grand Prix winners in Section What)
The Best of Why (chosen among Grand Prix, The Best of Good and The Best of Genius Loci winners in Section Why)
The Golden Rose for the agency that collects the most points
The Golden Net for the most successful advertising network on the basis of the points of all agencies that comprise the network in question
The Golden Dragon Award for the most successful independent advertising agency that collects the most points
The Brand Grand Prix for the advertised brand that collects the most points
The Golden Watch awarded to the Creative Director of the Campaign of the Year that collects the most points for the campaign and the individual entries of the same campaign in all categories
Special Golden Drum Adriatic award shall be presented on the basis of the Festival’s points system for the most successful entries from the following Adriatic Region countries: Bosnia and Herzegovina, Croatia, Kosovo, Macedonia, Montenegro, Serbia and Slovenia. Based on collected points from both the What section and the Why section.

Young Drummers Competition

The Young Drummers Competition is a traditional competetion organised by Golden Drum in cooperation with The Slovenian Tourist Board for the best and most creative poster. The goal of the competition is to raise awareness of Slovenia as a green, active, and healthy destination for unique experiences by telling individual stories.

Only Young Drummers (creators) under the age of 30 and from the following countries - Albania, Andorra, Austria, Azerbaijan, Armenia, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Liechtenstein, Lebanon, Lithuania, Luxembourg, Malta, Moldova, Monaco, Montenegro, North Macedonia, Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Tajikistan, Turkmenistan, Ukraine, Uzbekistan, and the United Kingdom – are eligible to compete.

External links

@@ Line 6: / Line 6: @@
 | name                = Golden Drum Award
 | localname           = Nagrada Zlati boben
-| street              = Rimska cesta 6
+| street              = Letališka cesta 35
 | town                = SI-1000 Ljubljana
-| telephone           = 386 (0) 838 493 24
+| telephone           = 386 (0) 1 439 60 50
-| email               = info@goldendrum.com
+| email               = entries@goldendrum.com
 | website             = http://www.goldendrum.com
 | organised by        = Slovene Advertising Chamber
-| organised by 2      = Paideia d.o.o.
+| organised by 2      = Paideia, d.o.o.
 | contacts = {{Contact
 }}
@@ Line 18: / Line 18: @@
 {{Teaser|
-The [[Golden Drum Award]] is bestowed annually at the [[Golden Drum Advertising Festival of New Europe]] for the winning entry in each of the selected categories, arranged in the main groups: Film, Press, Outdoor, Radio, Design & Art Direction, Interactive, Media, and since 2009 also in the group Public Relations. The group Advertising Campaigns does not have special categories.
+The [[Golden Drum Award]] is bestowed annually at the [[Golden Drum Advertising Festival of New Europe]] for the winning entry in each of the selected categories, arranged in groups that are modified through festival editions to reflect the changes of principles, practices and media used in the world of advertising.
+}}
+==Golden Drum Competition==
+Golden Drum Competition is shared between 2 sections: ''Section What'' and ''Section Why''.
+===Section What===
+The key question that the jury is asking is what is outstanding about communication solution in the chosen form and what is the added value of its execution.
-The Golden and Silver Drum Awards are given, respectively, to the first and second best entries in each category; the Golden Drum Grand Prix is given for the best entry in each of the groups. The grand ceremony reveals a range of other awards, among them also the Golden Rose Award for the Best Agency of the New Europe competition, and the Golden Watch prize for creative directors of the best advertising campaigns.
+The What section primarily focuses on individual works that are moving frontiers in the traditional groups Film, Print, Out of Home, Audio, Digital & Mobile, Design, Innovation and Craft.
-}}
+===Section Why===
+The key question that the jury is asking is why does the work exist?
+Is there a unique reason for product or service invention or introduction, a really brilliant insight, relevant meaning or purpose, the most important driver which helped creative teams to think of a brilliant piece of communication?
+The jury observes the communication as a whole from this perspective, so even beautifully crafted communication without a concise answer to ''Why?'' doesn’t count. The section questions the end goal of any intervention in the communication landscape by dividing them into the groups listed below.
+====Group R: Integrated====
+Integrated communication campaign stretches across several media, at least 3 communication and distribution channels, with the channels being offline or online, mass or direct. Group R is intended for the registration of the most complex and comprehensive communication campaigns with the broadest range of means and venues of reaching the audience.
+====Group S: Activation====
+Activation group includes campaigns with two or more communication channels or media, which can be both offline or online. This group is intended for campaigns that directly address and/or activate the audience (consumers or other businesses).
+====Group T: Brand Building====
+This group is intended for best practices in managing referential and influential brands – from brands introduction and continuous building to its repositioning. The category Brand Vitality is intended for brands communicating over a certain period (more than 2 years), able to document its consistency.
+====Group U: Functional Efficiency====
+Functional Efficiency group is searching for most relevant ideas that connect business strategy with creative strategy and content, ideas that empower business, brand and consumer simultaneously.
+====Group V: Content====
+This groups includes campaigns or communication impulses that integrate naturally into existing original content for the purpose of promoting products, services or brands. Impact on the audience is built by creating content that is primarily entertaining, informative or educational, not strictly appearing as advertising or promotion.
+====Group X: Engagement====
+This group includes different ways of reaching target audiences and creative implantation of ideas through use of media and data, direct solutions, public and community relations.
+====Group Y: Genius Loci / Local Spirit====
+In this group, entries are judged on a basis of understanding the distinctive local spirit as of the home country and showcasing (highlighting) it in the creative strategy and execution.
+====Group Z: Social Good====
+This group comprises of individual executions (such as film, radio, press, OOH, digital, mobile, direct) as well as events, social activations and integrated campaigns that deal with social, mental and environmental awareness, traffic safety, diversity and equality, anti-addictions, sustainable development, humanitarian, charity and other public and non-profit or profit communication. The entries are judged on a basis of social relevance of their message and its creative brilliance.
+For the 2020 edition of the festival, ''Local spirit group'' was renamed into ''Genius Loci/Local spirit'' and elevated to a new and highly appreciated award in the region. The award emphasizes and celebrates distinctive cultures. The competition of the festival strives for clarity and relevance in general; therefore, it introduced new groups and renamed some of the existing ones for the 2020 competition.
+==Golden Drum Awards==
-==Competition==
+All registered entries are reviewed and judged by one of two international juries, comprised especially for the What and the Why section.
-Golden Drum Competition is official competition of the festival with the registration fees applicable to all entrants regardless of their country of origin. The finalists of all Golden Drum competition groups and categories have a chance to compete at the Best Act Award competition, judged by the well-known marketing and brand managers of major international companies. Everyone with ideas has a chance to take part also in the Off Drum competition groups, free of charge.
+By entering the Golden Drum Competition, the participants are competing for the following awards:
-===Golden Drum New Europe===
+* Shortlist
-The Golden Drum New Europe competition is open in all groups to participants from the following countries: Albania, Austria, Azerbaijan, Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Egypt, Estonia, Finland, Georgia, Greece, Hungary, Israel, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan.
+* Silver Drum
+* Golden Drum
+* Grand Prix
+* The Best of Good
+* The Best of Genius Loci
+* The Best of What (chosen among Grand Prix winners in Section What)
+* The Best of Why (chosen among Grand Prix, The Best of Good and The Best of Genius Loci winners in Section Why)
+* The Golden Rose for the agency that collects the most points
+* The Golden Net for the most successful advertising network on the basis of the points of all agencies that comprise the network in question
+* The Golden Dragon Award for the most successful independent advertising agency that collects the most points
+* The Brand Grand Prix for the advertised brand that collects the most points
+* The Golden Watch awarded to the Creative Director of the Campaign of the Year that collects the most points for the campaign and the individual entries of the same campaign in all categories
+* Special Golden Drum Adriatic award shall be presented on the basis of the Festival’s points system for the most successful entries from the following Adriatic Region countries: Bosnia and Herzegovina, Croatia, Kosovo, Macedonia, Montenegro, Serbia and Slovenia. Based on collected points from both the What section and the Why section.
-===Golden Drum Open===
+==Young Drummers Competition==
-The Golden Drum Open competition has no geographical boundaries and is open to all agencies, advertisers, clients, design or production houses, TV broadcasting or media companies, and others involved in the creation or production of marketing communications from all countries of the world. Entrants can compete in the following groups: Design & Art Direction, Interactive, Media, Public Relations, and Advertising campaigns.
+The Young Drummers Competition is a traditional competetion organised by Golden Drum in cooperation with The Slovenian Tourist Board for the best and most creative poster. The goal of the competition is to raise awareness of Slovenia as a green, active, and healthy destination for unique experiences by telling individual stories.
+Only Young Drummers (creators) under the age of 30 and from the following countries - Albania, Andorra, Austria, Azerbaijan, Armenia, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Liechtenstein, Lebanon, Lithuania, Luxembourg, Malta, Moldova, Monaco, Montenegro, North Macedonia,  Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Tajikistan, Turkmenistan, Ukraine, Uzbekistan, and the United Kingdom – are eligible to compete.
 ==See also==
@@ Line 42: / Line 90: @@
 ==External links==
-* [http://www.goldendrum.com Golden Drum website]
+* [http://www.goldendrum.com Golden Drum Website]
-* [http://www.goldendrum.com/competition/groups-categories-12376/ Golden Drum Award categories]
+* [https://goldendrum.com/competition/awards Golden Drum Award Categories]
-* [http://www.goldendrum.com/competition/showcase/ Golden Drum winners and finalists]
+* [https://goldendrum.com/showcase Golden Drum Winners and Finalists]
-* [http://www.goldendrum.com/competition/juries-2012 Golden Drum jury 2012]
+* [https://goldendrum.com/gallery Golden Drum Gallery]
 [[Category:Design]]
 [[Category:Design awards]]
 [[Category:Awards]]