Starting as a modest rock-oriented webzine in 2006, RockLine.si is now one of the most popular online music media in Slovenia. It still sets its focus primarily on rock music, understanding the term as widely as possible, but does not strictly exclude other musical orientations and often does articles on jazz and even pop. Besides posting interviews, concert and album reviews, news from the music world, in-depth articles on various rock related subjects, and event announcements on a daily basis, RockLine.si also hosts a lively online community on its message board sub-page.
The RockLine team of about ten regular writers and photographers is led by the managing editor and site founder Aleš Podbrežnik, who, like the rest of the crew, does this on a volunteering basis. In spite of this the website is regularly updated and now hosts more than 17,000 articles (in Slovenian). The site records about 1200 to 2500 visits daily and has achieved a status of a serious and valued media among many of its visitors as well as concert organisers, bands, and record companies.