The magazine's goal is to inform diverse readers about newest events and offer in-depth reflection of music events. Editors are open to a wide variety of music and different views on it. With their high quality and interesting writing the magazine would like to encourage a range of profiles: musicians and music professionals, educators, students, and music lovers. At the first anniversary in January 2012 Odzven was also published as printed compendium of articles issued during its first year.