FV Music is Slovenia's oldest independent label and promoter of alternative music. It was established in 1985 by musicians from the group Borghesia and a circle of music fans and activists that had previously run Disco FV, the first punk-alternative club in Ljubljana. For several years the only Yugoslav independent label, FV was born out of necessity to satisfy the creative impulses of its founding members.
Today it is the agency for promoting and booking alternative and garage rock'n'roll bands run by Monika Skaberne, a member of the original FV group. It has a strong network of relationships with clubs and local promoters in Slovenia and other ex-Yugoslavian countries, a number of long-standing contacts with European and American agencies, and a roster of some of the most exciting and popular R'n'R bands in Slovenia and Croatia – including KUD Idijoti, Thunderbabies, and Bambi Molesters.
As a label, FV has documented Slovene alternative rock for about three decades now. In the 1980s it was the first to expose new hardcore bands like U.B.R. and Tožibabe (the first girl band in Slovenia) to listeners. FV was instrumental in establishing the first regular independent video and cassette production. The latter also included series called Alive in Ljubljana (with concert recordings of well-known foreign bands like No Means No, Sonic Youth, Pere Ubu and Diamanda Galas).
Publishing new music rather sporadically, some of the (relatively) recent FV Music releases include Thunderbabies, Dicky B Hardy and Hic et Nunc.
Booking, promotion activities and events
As a booking agent FV took two domestic garage rock'n'roll bands from its roster, Dicky B Hardy and Hic et Nunc, on an American coast-to-coast tour in 1998, which was the first occasion on which Slovene rock musicians had toured the States without the support of a multinational music label.
As a promoter and concert organiser FV has brought challenging sounds from groups like Dead Moon, Gary Floyd Band, Doo Rag and recently Jon Spencer's Heavy Trash to audiences in Slovenia as well as in the other countries of former Yugoslavia. In 1999 FV was awarded the Maršev Gojzar Prize (established by Mariborski radio Študent (MARŠ)) for its contribution to popular culture.
FV organises the one-night FV Music Festival every year with foreign and domestic bands.
Bambi Molesters, surf rock band from Croatia, promoted by FV Music
Bambi Molesters, surf rock band from Croatia, promoted by FV Music, 2010