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{{Article | {{Article | ||
| − | | status = | + | | status = TOPROOFREAD NIFERTIK! |
| maintainer = Anže Zorman | | maintainer = Anže Zorman | ||
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| email = memefest@memefest.org | | email = memefest@memefest.org | ||
| website = http://www.memefest.org | | website = http://www.memefest.org | ||
| − | | organised by = Memefest | + | | organised by = Memefest Kolektiv |
| + | | organised by 2 = Memefest Network | ||
| frequency = October, annual | | frequency = October, annual | ||
| festival dates = 25.11.2014 - 28.11.2014 | | festival dates = 25.11.2014 - 28.11.2014 | ||
| Line 29: | Line 30: | ||
{{Teaser| | {{Teaser| | ||
| − | + | Established in [[established::2002]], [[Memefest - International Festival of Radical Communication|Memefest]] is a complex and internationally active entity, bent on facilitating innovative and socially responsible approaches to public communication. Its foremost manifestation is a semi-online festival that annually publishes an open call for works that relate to the various modes of disseminating ideas such as advertising, visual communications and journalism. | |
| + | |||
| + | A selection of these works – from design solutions and public artworks to theoretical texts – is then presented on Memefest's website and occasional live exhibitions. Since it inception, Memefest has facilitated the creation and curation of thousands of works from more than sixty countries, with many of these available at the festival's online galleries and repositories. Other Memefest activities include book publishing, public interventions, conferences, symposiums, workshops and lectures. | ||
}} | }} | ||
| + | ==Background== | ||
| + | |||
| + | Set up by a group of students from the [[Faculty of Social Sciences, University of Ljubljana|Faculty of Social Sciences]] in 2001, Memefest is led by [[Oliver Vodeb]] since its inception. The main idea behind it is that of challenging established modes of public communication and the ubiquity of marketing based discourses. As such it calls for the participation of students, communication professionals, artists, researchers, activists and anyone else interested in rethinking communication. | ||
| + | |||
| + | The name of the festival is taken from the theories of memetics, pioneered in the 1970s and later taken up by cultural theorists such as Douglas Rushkoff in his book Media Virus. According to memetics theory, a meme is 'a contagious idea that replicates like a virus, passed on from mind to mind. Memes function the same way genes and viruses do, propagating through communication networks and face-to-face contact between people.' From the point of view of memetics theory, the mass media is presently still the most sophisticated engine for the dissemination of memes. | ||
| + | |||
| + | ==Categories and awards== | ||
| + | |||
| + | More or less every year Memefest asks the participants to respond to an academic or culturally-critical text – sometimes an excerpt from a book, a manifesto or even an image. There are two main categories that relate to them, one being ''Critical Writing'' and the other ''Visual Arts''. The third category, called ''The Beyond...'', accepts the submissions whose format deviates from the requirements of the first two categories, but must revolve around the intention to influence social reality and must generate "genuine participatory relations with its audience". | ||
| + | |||
| + | The submissions are evaluated by an international board of hand picked curators, composed of distinguished artists, researchers, media activists and professionals from the spheres of social theory and humanities, design, arts and social communication. | ||
| + | |||
| + | Each year at the conclusion of the Festival the [[Memefest Awards]] are given in each of the categories (that are sometimes further divided into student, academic or non-academic sections), and other inspiring works also receive honourable mentions. All authors of chosen works get written feedback from Memefest curators and editors. The entries are presented in the Memefest online galleries, inviting participation and website visitors for further discussion. The festival approaches the concept of awards with a disclaimer that it is a "friendly competition". | ||
| + | |||
| + | ===Special awards=== | ||
| + | |||
| + | In previous years, occasionally there were other awards, like the special Memefest/ Queensland College of Art - Griffith University Award for Imaginative Critical Intervention. Curated by Dr George Petelin and Dr Oliver Vodeb, the receivers of the awards were invited to Brisbane- Australia to take part in a five-week residency program. | ||
| + | |||
| + | Also, the winners of the 2014 Memefest were later invited to a special live event in Melbourne to speak at the Memefest Symposium and to participate as mentors during the workshops. | ||
| − | == | + | == Past editions == |
| + | In the Communication section of the 2003 Memefest the participants commented on Thomas Frank’s The Conquest of Cool, while designers were given the manifesto First Things First as an outlet for static visualisation, moving visualisation or web design. The 2003 Festival brought together over 240 works from 24 countries. In 2006 the text chosen for the first group was Richard Barbrook's The High-Tech Gift Economy, which discusses the co-existence of market and gift economies on the net and poignantly argues that the idea of utopian anarcho-communism, within such an environment, is dead. The text chosen for the Visual Arts group was The Principles of a Global Ethic, a call to the raising of a universal 'spiritual' consciousness as a long-term solution to the economic, social and political crises in the world. | ||
| − | + | In 2007 the theme was Ecology and the meme was a movie trailer for Alfred Hitchcock's The Birds. Recently, the topics have been that of Food democracy (2013), Radical intimacies (2014) and Pleasure (2016). | |
| − | Memefest | + | ===The Memefest network=== |
| + | Memefest is also comprised of an international network of communication experts, media activists, educators and researchers. It is based in Slovenia and Australia, but there are also local Memefest groups in Brazil, Colombia, Mexico and Balkan. This loose network integrates education, curatorial and editorial work, publishing, investigation, facilitation and production of various media including communication in the public sphere, theory, design and art. Most of these collaborators are part of the network for many years and play a significant role in Memefest’s operations. Furthermore, Memefest is an even wider community of individuals who offer peer-review and commentary on the presented works, write blogs and present their projects on the webpage. | ||
| − | + | Some of the institutions that are or have been active parts of Memefest are the Queensland College of Art, the Swinburne University in Melbourne, the [[Faculty of Social Sciences, University of Ljubljana]] and the [[Mladina Magazine]]. | |
| + | ==Live events== | ||
| − | + | A number of events have happened under the auspices of Memefest, among them an exhibiton called MEMEFEST: DEMONSTRATING RELEVANCE: RESPONSE-ABLITIY. It presented a selection of static, interactive and visual communication works, which were curated as part of Memefest competitions between 2002 and 2010, and was shown at [[Kino Šiška Centre for Urban Culture]], [[KID PINA]] and also abroad (Berlin and Nijmegen). | |
| − | + | Another important event was the 2014 international Memefest/Swinburne Extradisciplinary Symposium/ Workshop/Intervention, focused on Memefest’s 2014 theme - Radical Intimacies: Dialogue in our Times. It was a continuation of the global Memefest festival Friendly competition on the same theme and was connected to the Memefest/Swinburne Award for Imaginative Critical Intervention. Approximately 100 participants attended the three-day Symposium, thirty-two leading experts from the fields of Communication Design, Media and Communications, Games and Art presented their work. They included speakers from Europe, Canada, North America, South America and Australia. This was followed by a 5-day The workshops held there focused on helping Australia’s Aboriginal/First Nations community with its struggles. Art and communications projects were conceived and executed with the active collaboration of Aboriginal team members. | |
| + | There was also workshop at the Occupy Brisbane events, a ten-day event will be based in Brisbane at the Queensland College of Art, the aforementioned residency programmes, and 2015 workshops (led by Vodeb) at the London College of Communication and at the Instituto Superior de Disegno, Havana. | ||
| − | == | + | ==Publishing activities== |
| − | + | Of the recent Memefest publications, there is the book project InDEBTed to Intervene- Critical Lessons in Debt, Communication, Art and Theoretical Practice was published in January 2014. Before that, Vodeb co-edited and co-curated the book Demonstrating Relevance: Response - Ability, Theory, practice and imagination of Socially Responsive communication (published by Memefest and Faculty for Social Sciences, University of Ljubljana 2010) and Love/Conflict/Imagination, (published by Memefest 2011). | |
| + | Since 2015, Memefest is partnering with distinguished publisher Intellect Books UK, with whom they are working on a new series titled Socially Responsive Communication/Design and Art: Memefest Intervetions, starting with a book on Food Democracy- to be published in early 2017. | ||
== See also == | == See also == | ||
* [[Memefest Awards]] | * [[Memefest Awards]] | ||
* [[Poper Studio]] | * [[Poper Studio]] | ||
| + | * [[Mladina Magazine]] | ||
| + | * [[Faculty of Social Sciences, University of Ljubljana]] | ||
== External links == | == External links == | ||
*[http://www.memefest.org Memefest website] | *[http://www.memefest.org Memefest website] | ||
| − | * [ | + | *[https://wiki.p2pfoundation.net/Memefest A presentation of Memefest] at the P2P Foundation Wiki |
| − | * [ | + | *[https://desktopmag.com.au/features/creating-frameworks-of-value-with-oliver-vodeb/#.V2QlIvl96U An interview with Memefest founder, dr. Oliver Vodeb] at Desktopmag |
| − | + | *[http://www.digicult.it/hacktivism/memefest-oliver-vodeb-critical-and-radical-comunication/ An interview with Oliver Vodeb] at Digicult.it | |
| − | * [http:// | + | *[http://2356.lokidesign.net/2014/12/memefest-2014-radical-intimacies-recap/ A blog about the 2014 Memefest symposium in Melbourne] |
| − | |||
| − | * [http:// | ||
[[Category:Festivals]] | [[Category:Festivals]] | ||
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Set up by a group of students from the Faculty of Social Sciences in 2001, Memefest is led by Oliver Vodeb since its inception. The main idea behind it is that of challenging established modes of public communication and the ubiquity of marketing based discourses. As such it calls for the participation of students, communication professionals, artists, researchers, activists and anyone else interested in rethinking communication.
The name of the festival is taken from the theories of memetics, pioneered in the 1970s and later taken up by cultural theorists such as Douglas Rushkoff in his book Media Virus. According to memetics theory, a meme is 'a contagious idea that replicates like a virus, passed on from mind to mind. Memes function the same way genes and viruses do, propagating through communication networks and face-to-face contact between people.' From the point of view of memetics theory, the mass media is presently still the most sophisticated engine for the dissemination of memes.
More or less every year Memefest asks the participants to respond to an academic or culturally-critical text – sometimes an excerpt from a book, a manifesto or even an image. There are two main categories that relate to them, one being Critical Writing and the other Visual Arts. The third category, called The Beyond..., accepts the submissions whose format deviates from the requirements of the first two categories, but must revolve around the intention to influence social reality and must generate "genuine participatory relations with its audience".
The submissions are evaluated by an international board of hand picked curators, composed of distinguished artists, researchers, media activists and professionals from the spheres of social theory and humanities, design, arts and social communication.
Each year at the conclusion of the Festival the Memefest Awards are given in each of the categories (that are sometimes further divided into student, academic or non-academic sections), and other inspiring works also receive honourable mentions. All authors of chosen works get written feedback from Memefest curators and editors. The entries are presented in the Memefest online galleries, inviting participation and website visitors for further discussion. The festival approaches the concept of awards with a disclaimer that it is a "friendly competition".
In previous years, occasionally there were other awards, like the special Memefest/ Queensland College of Art - Griffith University Award for Imaginative Critical Intervention. Curated by Dr George Petelin and Dr Oliver Vodeb, the receivers of the awards were invited to Brisbane- Australia to take part in a five-week residency program.
Also, the winners of the 2014 Memefest were later invited to a special live event in Melbourne to speak at the Memefest Symposium and to participate as mentors during the workshops.
In the Communication section of the 2003 Memefest the participants commented on Thomas Frank’s The Conquest of Cool, while designers were given the manifesto First Things First as an outlet for static visualisation, moving visualisation or web design. The 2003 Festival brought together over 240 works from 24 countries. In 2006 the text chosen for the first group was Richard Barbrook's The High-Tech Gift Economy, which discusses the co-existence of market and gift economies on the net and poignantly argues that the idea of utopian anarcho-communism, within such an environment, is dead. The text chosen for the Visual Arts group was The Principles of a Global Ethic, a call to the raising of a universal 'spiritual' consciousness as a long-term solution to the economic, social and political crises in the world.
In 2007 the theme was Ecology and the meme was a movie trailer for Alfred Hitchcock's The Birds. Recently, the topics have been that of Food democracy (2013), Radical intimacies (2014) and Pleasure (2016).
Memefest is also comprised of an international network of communication experts, media activists, educators and researchers. It is based in Slovenia and Australia, but there are also local Memefest groups in Brazil, Colombia, Mexico and Balkan. This loose network integrates education, curatorial and editorial work, publishing, investigation, facilitation and production of various media including communication in the public sphere, theory, design and art. Most of these collaborators are part of the network for many years and play a significant role in Memefest’s operations. Furthermore, Memefest is an even wider community of individuals who offer peer-review and commentary on the presented works, write blogs and present their projects on the webpage.
Some of the institutions that are or have been active parts of Memefest are the Queensland College of Art, the Swinburne University in Melbourne, the Faculty of Social Sciences, University of Ljubljana and the Mladina Magazine.
A number of events have happened under the auspices of Memefest, among them an exhibiton called MEMEFEST: DEMONSTRATING RELEVANCE: RESPONSE-ABLITIY. It presented a selection of static, interactive and visual communication works, which were curated as part of Memefest competitions between 2002 and 2010, and was shown at Kino Šiška Centre for Urban Culture, KID PINA and also abroad (Berlin and Nijmegen).
Another important event was the 2014 international Memefest/Swinburne Extradisciplinary Symposium/ Workshop/Intervention, focused on Memefest’s 2014 theme - Radical Intimacies: Dialogue in our Times. It was a continuation of the global Memefest festival Friendly competition on the same theme and was connected to the Memefest/Swinburne Award for Imaginative Critical Intervention. Approximately 100 participants attended the three-day Symposium, thirty-two leading experts from the fields of Communication Design, Media and Communications, Games and Art presented their work. They included speakers from Europe, Canada, North America, South America and Australia. This was followed by a 5-day The workshops held there focused on helping Australia’s Aboriginal/First Nations community with its struggles. Art and communications projects were conceived and executed with the active collaboration of Aboriginal team members.
There was also workshop at the Occupy Brisbane events, a ten-day event will be based in Brisbane at the Queensland College of Art, the aforementioned residency programmes, and 2015 workshops (led by Vodeb) at the London College of Communication and at the Instituto Superior de Disegno, Havana.
Of the recent Memefest publications, there is the book project InDEBTed to Intervene- Critical Lessons in Debt, Communication, Art and Theoretical Practice was published in January 2014. Before that, Vodeb co-edited and co-curated the book Demonstrating Relevance: Response - Ability, Theory, practice and imagination of Socially Responsive communication (published by Memefest and Faculty for Social Sciences, University of Ljubljana 2010) and Love/Conflict/Imagination, (published by Memefest 2011).
Since 2015, Memefest is partnering with distinguished publisher Intellect Books UK, with whom they are working on a new series titled Socially Responsive Communication/Design and Art: Memefest Intervetions, starting with a book on Food Democracy- to be published in early 2017.
Culture.si offers information on Slovene cultural producers, venues, festivals and support services, all in one place. It encourages international cultural exchange in the fields of arts, culture and heritage. The portal and its content is owned and funded by the Ministry of Culture, funded by the European Union Recovery and Resilience Plan and developed by Ljudmila Art and Science Laboratory.
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