Founded in 1991, the Slovene Press Agency (STA) is the national press agency which covers events at home and worldwide using its own, as well as foreign sources. STA is a limited liability company, majority-owned (100 per cent) by the state. It is governed by the special Act on the Slovenian Press Agency. It entered into force in July 2011 and stipulates that the STA performs a public service by providing ongoing, comprehensive, accurate and unbiased reporting on events in Slovenia and abroad for domestic and foreign audiences, in the Slovenian and English languages.
The service is provided by a team of over 80 staff reporters and back-office personnel in the Ljubljana headquarters, and domestic as well as foreign correspondents. Starting out as a single news desk, the STA has branched into specialised departments spanning Home Policy, Foreign Policy, Business, Sports, Culture, Correspondents and the English Service.
The STA is a member of the European Alliance of News Agencies (EANA) and the International Press Telecommunications Council (IPTC) and a partner in the regional alliances of the Mediterranean and Balkans new agencies, AMAN and ABNA. It has news wire exchanges with key global agencies, which are a key source of content for international news.
The STA has always kept abreast of the break-neck pace of communications developments and has adjusted its strategy accordingly. It was an early adopter of the web and quickly tailored its products to mobile devices when mobile applications started to boom. A special in-house task force, dubbed STAnt, is in charge of development and new technologies.
Since 2006, when its Picture Service went live, the STA has been an indispensable source of photography. In 2009, its product portfolio was expanded with an audio service tailored to radio stations. STA content is also available on major social media such as Facebook, Twitter, Google+ and Youtube.
Aside from the traditional news wire, the agency offers premium content such as chronologies of key events, tables and infographics. It also has an archive containing more than two million news reports, 500,000 photographs and 70,000 audio clips.
In addition to rendering a public service as determined by the law, the STA also performs market-based services, which account for an increasingly important part of its total revenue.
The market-oriented products include a real-time schedule of events, the O-STA original message service, the web ticker STA-AND, and on-demand photo and video services. The STA also organises round tables and other media events.
From 2002–2004 the Slovene Press Agency, Government Public Relations and Media Office, and Ministry of Foreign Affairs published the weekly English newsletter Slovenia News; online issues from September 2002 to March 2004 are available at the website below. Since September 2004, the newsletter has been published in a new format by the Government Communication Office.
STA Misli website
In 2010, the Slovene Press Agency launched the new website called Misli slovensko – Think Slovenian, later renamed into Misli (in English, "Think" or "Thoughts").
The website features selected contents on arts and culture: interviews, cultural news from Slovenia and abroad, cultural policy issues, book reviews, statistics, etc.), partly in English. Special blocks of news covered bigger international cultural projects like World Book Capital Ljubljana 2010 and Maribor, European Capital of Culture 2012. The website is co-funded by the Ministry of Culture.