Introduction to New Media Art in Slovenia


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If arts are supposed to be a place where understanding, integration and preparation of future developments take place, then new media art is already part of that future. As a response to the artistic use of technologies invented and/or made widely available since the mid-20th century, a new generic term new media art or media art (Medienkunst in German) was coined, replacing the former multimedia or mixed media.

In Slovenia the new media arts are referred to as intermedia arts, reflecting their often ineffable and inter-disciplinary activities that cross and fuse boundaries of traditional media or genres. In general all artistic practices that use unstable, variable and dynamic media (or technologies) to express themselves in interdisciplinary ways can be acknowledged as Intermedia. The Section for Intermedia Arts, Ministry of Culture (established in 2003) defines Intermedia arts as "artistic practices that in an act of creation use information technology, robotics, electronic networks, cybernetics, telepresence, virtual reality, multimedia and 'extended body', including also interactive performance, installations, and urban public intervention."

On the portal, however, we have been using new media art as terminus technicus.


New media art is a vital and diverse artistic sector in Slovenia that has seen intensive development during the last decades. It was foreshadowed in the late 1960s by conceptual artists experimenting with computer art (Edvard Zajec), intermedia art (OHO Group), and video (The White Milk of White Breasts by Nuša and Srečo Dragan from 1969 is considered to be the first Slovene video). In the 1970s some artists and theoreticians with the background in fine arts, literature, street theatre, film or music researched and reflected the different uses of digital and analogue technologies and their artistic as well as social implications. The visual and concrete poetry was published in Tribuna Magazine and by the Maribor-based Obzorje Publishing House (in 1974, for example, it published a study Slovenian Language – Literature – Computers by Denis Poniž). Another important organisation that supported the experiments and intermedia art was ŠKUC Association. In 1978 a group of artists (Dušan Pirih Hup, Iztok Osojnik, Vesna Černivec and others) built the Hidrogizma installation in Škuc Gallery that has remained one of the most popular works of the period. In the late 1970s video artist Miha Vipotnik started to collaborate with the Slovene national television and completed there the Videogram 4 project, based on the manipulation and transformation of the image. In 1983 he established VIDEO CD, the first international video festival in Ljubljana (organised by Cankarjev Dom, the then almost brand new cultural and congress centre of the Slovene republic). Theoretical texts and reviews were published in specialised magazines such as Ekran, Magazine for Film and Television or the now defunct Sinteza Magazine for design, architecture, and fine arts (which in 1986 presented a joint issue on various aspects of video).

The 1980s were marked by the development of the alternative art forms staged at venues such as Škuc Gallery or Disco FV and organised by the then joint organisation ŠKUC–Forum. The most prolific artists experimenting in video during that period included the duos Srečo Dragan & Nuša Dragan, Zemira Alajbegović & Neven Korda and Marina Gržinić & Aina Šmid. In 1986, for example, video gained recognition through Auto-vision, the first programme on video art made for the national television by Miha Vipotnik and Marijan Osole-Max. The new technology, however, was an integral part of the performances and installations by Ema Kugler, Marko A. Kovačič, Bojan Štokelj, and Marko Košnik (who founded the Egon March Institute in 1986), and of work by the Neue Slowenische Kunst groups (including music and graphics by Laibach, fine arts by Irwin and Sestre Scipion Nasice Theatre directed by Dragan Živadinov, who later developed Noordung Cosmokinetic Cabinet). The new media art and the use of technologies within the NSK endeavours questioned the notions of authorship and originality in the arts and orchestrated the creation of the Gesamtkunstwerk artworks, culminating in the Krst Pod Triglavom [Baptism under Triglav] performance, staged in Cankarjev Dom in 1986. For more chronology, please, read the New media art timeline article that covers the 1992–2007 period.

Development and production modes

The new media art has changed the landscape of creation as well as that of cultural management and production. Several new media art projects and their exponents (the hEXPO Festival of self-organised cultural forms in 2000, for example) reiterated the significance of the tactical use of technology – new media that promote creation and imagination, participation and choice over representation, spectatorship and consumption.

It was characteristic of new media artists that they had to develop their own technological means of expression, and because of this working process they started to build their own new systems of production and communication. The main protagonists of today’s Slovene new media arts are internationally-acclaimed artists (and theorists) who attained impressive and pioneering achievements during the 1990s, when they also managed to establish their own creative artistic platforms: Marko Košnik (Egon March Institute), Marko Peljhan (Projekt Atol Institute), Igor Štromajer (Intima Virtual Base), and Davide Grassi (Aksioma Institute).

During the last decade the new media artworks have been slowly incorporated in the acquisition policies of the Slovene public art museums (Museum of Modern Art and Maribor Art Gallery, for example) and the ministry's funding policy encourages co-productions on a national and international level.

Artistic background

The first generation's artistic point of departure was performing arts (theatre in the cases of Peljhan and Štromajer, and music/sound in the cases of Košnik or Savski); some individuals also started to emerge from Academy of Fine Arts and Design (Kreuh, Kracina, and later Sašo Sedlaček, Polona Tratnik, etc.) and to collaborate with graduates of the Faculties of Computer Engineering in Ljubljana and Maribor (ArtNetLab). Of all the artistic disciplines, new media artists are the most internationally involved as far as project co-production (artistic collaboration as well as funding) and education is involved: while the older generation lectures in Europe, America and Asia, the young generation has taken interdisciplinary studies (sound, visual arts and media arts) in such places as London, Graz, Vienna and Venice.

Institutions and venues

During the 1990s creative diversity in the field of new media art was backed up by the emergence of a handful of organisations and producers, including Ljudmila - Ljubljana Digital Media Lab, Kapelica Gallery and KIBLA Multimedia Centre. Today all of them are renowned in international new media circles for their participation in the new media festivals, conferences and networks (for example, ISEA, Ars Electronica festival, Transmediale Berlin, Dutch Electronic Arts Festival (DEAF), SEAFair in Skopje, European Cultural Backbone (ECB), European Multimedia Forum, Webby Awards), where they have promoted and sought new models of co-production as well as new funding sources, both locally and internationally.

Other important venues for the presentation of new media art since 1992 have included P74 Centre and Gallery (which has promoted emerging artists) and occasionally Škuc Gallery and the Mala Gallery, while bigger overview exhibitions were shown at Museum of Modern Art. In Maribor, KiBela Art Space at KIBLA Multimedia Centre also presented several new media art projects. The Slovenian Cinematheque was an important venue for audio-visual projects. At the same time Slovenia acquired two festivals dedicated to new media art, and several others that included new media art projects. Established in 2001, Cyberpipe in Ljubljana was another vibrant new media art catalyst. The M3C Multimedia Centres Network of Slovenia, set up in 2004 with state and European support, has a growing membership of 23 multimedia arts organisations.

Spearheaded by the international new media festival Speculum Artium, organised by the Delavski dom Trbovlje Cultural Centre, the Trbovlje, New Media Setting (TNM) was set up in 2009, turning the town of Trbovlje and the wider Zasavje coal mining region into a venue for new media art, with information technology, robotics, bio-mechanics and virtual reality in focus.

See also

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